Analysis of Electronic cigarette Market in Malaysia

Malaysia was once a big exporter of smoke oil in the era of electronic smoke. it has won the favor of the Asia-Pacific region as well as some European and American markets with its mixed fruit taste and cold taste.  e liquid flavors concentrate

Analysis of Electronic cigarette Market in Malaysia

Since the popularity of small cigarette POD products, not only has changed the e-cigarette industry, but also changed the market and product structure, so in the era of "small cigarette prevalence", what are the changes in the Malay market? 

A Chinese e-cigarette industry practitioner recently began a trip to Malaysia to share what he has seen and heard in the past few days. 

Analysis of Electronic cigarette Market in Malaysia

Malay e-cigarette users are mainly composed of young people and quit smoking, the purchase channels are mainly online e-commerce and offline brick-and-mortar stores. 

Unlike in China, there are a large number of local brick-and-mortar stores in Malaysia, and the tastes of the electronic cigarette products and smoke oil sold are very rich, because users can personally experience the performance and taste of the products in the physical stores. Therefore, physical stores to buy products are very popular with users. 

The Malay market is also changing, using fewer and fewer users of large smoke products, small smoke has become the mainstream product in the market, and continues to grow. 

Analysis of Electronic cigarette Market in Malaysia

E-cigarettes can be seen everywhere in Malaysia, market vendors, young people peddling fruit by the side of the road, GRAP drivers, couriers, hotel doormen, restaurant diners. You will see a lot of people who smoke e-cigarettes in any scene. 

Young Malay users (over the age of 20) use e-cigarettes mainly because they are more "novel" and "cool", while middle-aged users are mainly to quit smoking, and e-cigarettes do not smell as bad as cigarettes. And in the indoor use of the taste will soon dissipate, will not affect others. e liquid flavors concentrate

There are also a lot of small cigarette brands, but generally speaking, "NANOSTICK" and "RELX" brands are more popular and have higher retention rates. e liquid flavors concentrate

In general, consumers are more likely to buy cigarettes through WeChat merchants and online sales channels. 

On the other hand, due to the unique taste habits of Malay e-cigarette consumers, the use of Malay local smoke oil products are often more acceptable to users, locals like to mix fruit with cold taste, coupled with higher sweetness. 

Therefore, the key to the success of a product in Malaysia is the taste experience of the user and how to lock in the user to increase the repurchase rate. 

Analysis of Electronic cigarette Market in Malaysia

At present, some Malay oil products have also begun to launch different versions of fresh (light) and classic (classic) "like cigarettes" to adapt to different taste habits of users, which is also reflected in the fierce competition. The fine differentiation of users and products has become the trend of competition among brands in the future. e liquid flavors concentrate

In addition, Malaysia has a strong ban on smoking and has set up many no-smoking areas, but evaporation devices without nicotine can be smoked in no-smoking areas. In this respect, we can see that Malaysia is still friendly to e-cigarettes. Malaysia's e-cigarette market has a promising future.